TIME:
American consumers are expected to collectively spend $370 million on pet costumes this Halloween. That?s $70 million more than last year, and a whopping 40% increase compared to 2010. And how?s this for perspective: Americans will spend barely three times more on costumes for children than they will for pets.
The estimated 15% of Americans who will buy pet costumes aren?t likely to just throw a bandana on their dog and be done with it. Not only are more people purchasing Halloween costumes for their dogs?there?s been a 24% increase since 2010?but they?re spending much, much more per costume, with a rise of 40% in overall spending in two years. Expect to see dogs dressed as tacos, skunks, crayons, dinosaurs, chefs, princesses, leprechauns, flowers, and even as Gumby?. if you can imagine it, there?s a costume. Last year?s top-selling costumes were pumpkins, devils, and hot dogs.
Read the whole story: TIME
Published November 2, 2012
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